A LITTLE BIT ABOUT ME

Hi, I’m Georgina!

I am a senior at Parsons School of Design pursuing a BFA in Design and Technology. My career goal is to design intuitive and impactful digital experiences that merge art, technology, and user-centered design principles. I am a dedicated UI/UX designer with a passion for crafting user-friendly interfaces that resonate with diverse audiences, enhancing engagement and satisfaction across platforms. Whether through designing for web, mobile, or emerging technologies, I am committed to delivering experiences that are both aesthetically pleasing and deeply functional.

Outside of work, I stay creative through pastry creations, new recipes, photography and printmaking, keeping my design thinking fresh. I also love staying active through golf, tennis, volleyball, skiing, and badminton.

MY VALUES

I love what I do, and that passion drives me to push creative boundaries and bring ideas to life. I strive to collaborate with like-minded, passionate people to create meaningful and joyful experiences.

♥️ Passion fuels purpose.

Every journey comes with its ups and downs, and I embrace the process. I stay adaptable, resilient, and open-minded, knowing that growth comes from challenges and new experiences.

⛳ Progress over perfection.

I seek out new challenges, from collaborating on projects to engaging with the design community. I believe in continuous learning and sharing knowledge, whether through mentorship, research, or hands-on experience.

🍎 Never stop learning.

I seek out new challenges, from collaborating on projects to engaging with the design community. I believe in continuous learning and sharing knowledge, whether through mentorship, research, or hands-on experience.

🧃 Curiosity through creation.

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Education

New York, NY

Aug 2021 - May 2025

Parsons School of Design

BFA in Design and Technology, GPA 3.98

  • User Experience Design & Prototype, Mobile App Development, Core Lab Systems (UI/UX Design), Advanced Critical Computation Lab, Interaction Design, Data Visualization, Typography, Animation.

Relevant Courses

Honors: Dean’s List (2021-2024)

Experience

Activities

  • HTML

  • CSS

  • JavaScript

  • Node.js

  • C#

UI/UX Design Intern

Primary Yellow

Jun 2024 - Oct 2024

New York, NY

  • Developed a comprehensive design system adhering to WCAG guidelines, ensuring accessibility and inclusivity, and created high-fidelity front-end designs for social media, e-commerce websites, and iOS apps, leading to a 25% increase in user engagement and a 30% reduction in bounce rates.

  • Conducted and synthesized extensive user research, translating insights into actionable design strategies, and conducted usability testing sessions, resolving user pain points, thereby improving user satisfaction by 15% and conversion rates by 18%.

  • Successfully drove a 20% increase in web traffic for Primary Yellow, a platform supported by The Brant Art Foundation, top galleries, and Artnews Top 200 Collectors, attracting over 1,000 users, including clients from billion-dollar companies.

UI/UX Design Intern

Primary Arte

Jun 2024 - Oct 2024

New York, NY

  • Collaborated with notable clients, including Enoc Perez, Matthew Stone, Alexis Rockman to design a website for their product collaboration, resulting in a visually compelling and user-friendly online presence.

  • Conducted A/B testing and user testing to gather actionable insights, optimizing the website's design and functionality, which led to a 30% increase in average session duration and a 25% boost in user satisfaction scores.

  • Led the integration and design for the company's Shopify platform, crafting a seamless and branded e-commerce experience that elevated the digital storefront's functionality and user engagement.

UI/UX Design Intern

  • Led the redesign of the company’s logo and mascot to align with the brand vision, resulting in a 40% increase in brand recognition and user engagement.

  • Conducted user research and usability testing to revamp the website, improving client experience and marketability, leading to a 30% increase in user satisfaction and a 25% reduction in bounce rates.

  • Developed interactive prototypes and wireframes for new features based on user feedback, enhancing overall usability and functionality, which contributed to a 20% increase in user retention and a 15% improvement in task completion rates.

  • Figma

  • Sketch

  • Adobe XD

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Lightroom

  • Adobe PremierePro

  • Miro

  • Figjam

  • Framer

  • Blender

  • Unity

  • Canva

  • Shopify

Design Skills

Tenang AI

Jul 2023 - Oct 2023

Jakarta, IDN

Director of Events

Software

PERMIAS NYC

Jul 2023 - May 2024

New York, NY

  • Collaborated with the Indonesian Consulate in New York to organize two major events per semester, leading a team of 12 to host events that connected Indonesian students with professionals in New York.

  • User Research

  • Wireframing

  • Prototyping

  • Information Architecture

  • Usability Testing

  • Interaction Design

  • Visual Design

  • Responsive Design

  • Accessibility

  • User Flows

  • Journey Mapping

  • Collaboration

  • Problem-solving

  • Design Systems

  • Typography

Programming

  • English (Native)

  • Indonesian (Native)

  • Mandarin Chinese (Advanced)

Languages