[ Tumpengan Bersama ]

Tumpengan Bersama is an innovative and interactive sticker pack designed to celebrate the rich culinary tradition of Indonesia by allowing users to craft their own virtual Tumpeng, a cone-shaped rice dish that is both a feast for the eyes and a symbol of communal harmony. This meticulously curated pack offers a vibrant array of Indonesian side dishes, including the succulent beef dish known as empal gepuk, the savory tempeh goreng, and a variety of fiery sambals, inviting users to explore and appreciate the depth of Indonesian cuisine.

11.30.2023 - 12.14.2023

Timeline

Tools

Adobe Illustrator

Vinyl Cutter

Procreate

Team

Content

Georgina Yustisio

Graphic design

Packaging design

Typography

Illustration

Project Background

For my final project in Digital Tools: Layout & Design, I merged traditional Indonesian culture with modern design by focusing on Nasi Tumpeng, a dish central to Indonesia's communal celebrations and cultural identity. Inspired by the vibrant festivities of Eid al-Adha and Independence Day, I chose Nasi Tumpeng for its symbolic value and its role in Javanese cuisine. This project not only acknowledges the culinary tradition but also highlights its significance in fostering community and gratitude.

To modernize this cultural emblem, I developed a customizable sticker pack that allows users to creatively design their own Nasi Tumpeng. This approach not only pays tribute to Indonesian heritage but also encourages individual expression and engagement with cultural symbols in a contemporary context. Through this project, I aimed to demonstrate that the whole is indeed greater than the sum of its parts, by blending tradition with personal creativity and design innovation.

[ Brainstorming Process ]

[ Project Documentation ]

Project Layout Overview

Designing the Logo

Nasi Tumpeng is a cone-shaped rice dish that unites the diversity of Indonesia's myriad culinary traditions. It is accompanied by a selection of Indonesian dishes, including vegetables and meats. We, as Indonesians, typically prepare Tumpeng for significant events such as Independence Day, birthdays, and more.

Tumpengan Bersama translating to “Eating Tumpeng Together” in Indonesian, builds on the tradition of Nasi Tumpeng as a symbol of unity and celebration. This sticker pack invites you to creatively construct your own Tumpeng, offering an engaging way to learn about Indonesian culinary traditions. You are encouraged to mix, match, and assemble your unique Tumpeng on the designated page, immersing yourself in a rich cultural experience.

Information Sheet

About Tumpengan Bersama

Symbolism of Tumpeng

Symbolism of Tumpeng

Nasi Kuning

A fragrant Indonesian dish cooked with coconut milk and turmeric. There are a couple of reasons why Indonesians use Nasi Kuning as the base for their Tumpeng. The cone-shaped rice is a representation of the holy mountain. The height of the cone symbolizes the greatness of Allah (God). The yellow rice symbolizes good fortune, wealth, and dignity.

Hard-Boiled Egg

The egg white symbolizes virtuousness, and the egg yolk stands for the light of God.

Empal Gepuk

An Indonesian sweet and spicy fried beef dish.

Tempeh Goreng

A fried version of traditional Indonesian food made from fermented soybeans.

Ayam Goreng

An Indonesian dish consisting of chicken deep-fried in oil.

Sambal

Indonesian chili. We, Indonesians, love and handle our spices very seriously.

Tumpeng Ingredients

Ingredients:

  • Two choices of rice: Nasi Kuning  & Nasi Uduk (Indonesian style steamed rice cooked in coconut milk)

  • Cucumber

  • Hard-Boiled Egg

  • Empal Gepuk

  • Tempeh Goreng

  • Ayam Goreng

  • Sambal

Tumpeng Accessories

Accessories:

  • 2 Banana Leaf Plates

  • 2 Tumpeng Toppers

  • 2 Indonesian Flags

  • 2 Indonesian Independence Day Flags

  • 2 Ketupat Flags

  • 6 Flag Rods

Assembling Sheet

This sheet is where you start assembling your own Tumpeng. 'Selamat Makan,' a warm Indonesian phrase for 'Happy Eating,' invites you to begin your culinary adventure. Start by laying down the banana leaf plates, a traditional base that brings a touch of authenticity. Next, layer your choice of rice, setting the foundation for the flavors to come. Proceed by adding your preferred ingredients, from savory to spicy, each one enhancing the ensemble. Finally, decorate your Tumpeng with the provided accessories, from festive flags to toppers, personalizing your creation. Enjoy assembling your Tumpeng as much as you would savor the meal!

Cutline for Printing

[ Packaging Design ]

This packaging design draws inspiration from the traditional Indonesian method of wrapping street foods with pandan leaves, secured with a simple toothpick. The natural pandan leaves not only infuse a subtle fragrance that evokes authenticity but also contribute to an eco-friendly and culturally resonant presentation. Each leaf neatly enfolds the sticker sheets, symbolizing the care and craftsmanship that goes into Indonesian food preparation. This tactile experience of unwrapping mirrors the communal and interactive spirit of enjoying Tumpeng, offering a sensory prelude to the creative act of building your own Tumpeng with the stickers inside.